6 augmented reality examples to inspire your luxury brand

During surgeries, neurosurgery to be precise, AR serves to be the perfect assisting partner as it highlights the blocked and damaged nerves digitally. This helps the doctors to easily operate on the affected nerves and avoid any possibility of human error. This venture has helped Sephora increase its e-commerce sales by more than 30%. With COVID risks, it is dangerous to use samples of makeup, so the mirrors are even more appreciated. This multi-sensory show was intended to demonstrate the possibilities of 5G network technology, which is capable of bringing the AR catwalk video to hundreds of locations the world over on the same night. But the most frequent use is the use of AR technology for try-on function.

The app allows its users to select a part of the vehicle, take a picture of the damaged area, and describe it. Meanwhile, the system helps its users by providing the choice of descriptive words and conditions suitable for this or that breakage.

Three UK launches 5G with AR Runway show at London Fashion Week

Receive our newsletter to stay on top of the latest virtual reality and augmented reality info. The need for faster repairs, quicker production rates, seamless personnel onboarding, and improved first-time quality are behind AR growing applications in aerospace and defense. The device allows design teams to create initial building concepts, project plans and make real-time changes. The device also provides a coach to swimmer connection and lets swimmers spice up their underwater experiences with their favorite TV shows or videos. Additionally, it supports workforce access to clear illustrations, video instructions, and digital checklists in real-time to reduce errors and improve quality assurance. Comparing to virtual reality , AR is a lot easier to adapt and in most cases more comfortable to use because the user still sees the physical world around here.

  • Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way.
  • Meanwhile, it also serves as a bit of fun for consumers and yet another way forbeauty brandslike Sephora to provide entertainment and inspiration as well as the products themselves.
  • It blends a virtual environment with the natural world to completely immerse gamers.
  • For example, if you point the camera onto a window, you are going to be prompted to use “broken or cracked,” “gauged or flat” for a tire, etc.
  • Gucci was one of the first luxury brands to allow shoppers to try on a pair of sneakers using AR.
  • Largely designed for social media, the game is available to play through Instagram and Facebook as well as the retailer’s own website.
  • We are a team of technology addicts eager to transform our clients’ needs into efficient and innovative solutions through high-quality service and reliable customer support.
  • This is why a mobile app was developed to ease this complex process during times of utter stress and heightened emotions.

On a large scale, tourism boards can use augmented reality for marketing the destination to potential visitors. On a smaller scale, local travel vendors can give visitors a preview of what it’s like to ride a wave runner or set out on a morning fishing excursion with their team. Imagine a museum experience that lives exclusively through augmented reality. People can walk through a Vincent Van Gogh painting while listening to music, or watch one of Rodin’s sculptures come to life. This not only deepens museum patrons’ experiences of exhibits, but also inspires a love of art in many who have previously found it dull and unengaging. Top brands and companies continue to create new and effective augmented reality uses, and this trend isn’t going away anytime soon.

Examples of Internet of Things in Daily Life

Whether you are a startup or an established luxury retailer, investing in an augmented reality software like Apviz is the wisest decision you could make now. In augmented reality, digital elements and virtual objects are overlaid in the real-life environment in real-time, with the help of AR glasses and smartphone cameras. Pokémon Go and Snapchat lenses are popular everyday life examples of augmented reality. Pepsi is a brand known for its experiential marketing stunts, so it’s no surprise to hear they were the company behind one of London’s most talked-about augmented reality experiences. In this execution, people standing within a bus shelter saw images of unbelievable things taking place through the glass in front of them. These individuals saw everything from a giant robot shooting lasers down the street to tentacles rising from the sidewalk and capturing commuters within its grasp. The experience was meant to ladder up to the “unbelievable” nature of Pepsi Max.

What are the 3 types of AR?

AR based on markers. AR without markers: Location-based AR. Projection-based AR.

The campaign won over 20 awards and generated an organic PR frenzy that reached more than 385 million people. AR devices can also scan items to detect damages, pack cargoes in perfectly sized boxes, and maximize freight loading spaces. For instance, when you voice the product price you’re looking for, the glass’ AI assistant highlights the products within that price range to your visual field. Additionally, they can pull patients’ records in real-time without interrupting the surgeries. Some AR glasses allow surgeons to project an X-ray or CAT image over a patient’s body to see the inside, enabling more precise surgeries.


With this year’s London fashion week either cancelled or limited to digital shows, Machine-A came up with a concept to enable as many people as possible to view the work of emerging designers. Inditex, the owner of retail brand Pull & Bear, has launched ‘Pacific Game’ – an AR game created in collaboration with Facebook’s ‘Creative Shop’. The game involves a virtual trip from California to Tokyo, during which users then move their heads in order to dodge obstacles and collect points along the way. It allows the users to operate their gadgets by looking at the screen levitating in front of them. In order to establish an easy user-machine interface, it employs features such as air tap, head tracking, gesture command, voice command, etc. This technology makes use of several “environment understanding” sensors, a depth camera, and spatial mapping.

ar examples

Baume allows shoppers to preview customizations on the timepieces — including the hands, dial, straps, dial, and engraving. In virtual reality, the tools such as headsets and glasses help the user enter an immersive digital experience . A thin line separates augmented reality, virtual reality, and mixed reality. Understanding the differences will help you successfully implement an AR marketing campaign. And the pandemic has only intensified the use of augmented reality apps . From the automotive industry to healthcare and luxury goods, the use of AR is on the rise. If you don’t invest in AR applications now, your competition can overtake you.

Machine A – virtual concept store

It also displays the number of shots that went ‘on-side’ and ‘off-side.’ The distance and direction of boundaries are also represented with the help of a pitch map. Different colors are used to represent different aspects of the current over. These lines and marks are not present on the actual field, but they seem real because a digital augmentation is overlaid using AR technology. Then, using the virtual try-on AR feature, shoppers can see how their customized lighting feature dazzles in their interior. Whether it’s the candelabra’s size or the number of lights, the color of the crystal, or the presence of accessories, shoppers can customize anything and everything on their personalized fixture. These 3D configurations when coupled with virtual ring try-on, can help couples find the perfect engagement ring. It even extends to the point wherein shoppers can customize the metal color — rose gold, yellow gold, or white gold per their wish.

Consumers can also redesign their entire space using IKEA decor and furnishings, from chairs and tables to rugs and even wall colors. Decision fatigue can be a barrier to making a purchase for many consumers, especially when their purchase decision hinges solely on reading countless written reviews.

What is augmented reality?

With retail stores shut during the pandemic, many brands turned to AR in order to help consumers visualise products or ‘try before they buy’. Largely designed for social media, the game is available to play through Instagram and Facebook as well as the retailer’s own website.

  • Augmented reality can also use entertainment to shift consumer perceptions about a particular brand.
  • It also enables remote collaboration, supporting several teams to work on the same project from anywhere.
  • On a smaller scale, local travel vendors can give visitors a preview of what it’s like to ride a wave runner or set out on a morning fishing excursion with their team.
  • This helps the doctors to easily operate on the affected nerves and avoid any possibility of human error.
  • With over 15 years’ experience, Apviz stands as an augmented reality leader in the luxury goods space.
  • AR is basically used to digitally place an object on the surface of a real-life existing body.
  • But thanks to AR translation applications, you can receive assistance in real-time, meaning you don’t need to copy and paste texts again to translate them.

While it’s more of a status symbol in retail, for now, the industry is developing more practical applications with time and maturation of this mixed reality technology. The next time you find yourself out to eat, take notice of how many patrons have pulled up Yelp on their phones to preview each menu item.

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